MMA Legend Chuck “The Iceman” Liddell Signs Endorsement Deal with XYIENCE Xenergy

Former UFC light heavyweight champion and UFC Hall of Fame member Chuck Liddell has inked a one-year endorsement deal with the official energy drink of the UFC, XYIENCE Xenergy.

The 43-year-old retired in 2010 but has remained the face of the UFC brand as one of its most iconic figures. He’ll appear in the XYIENCE advertising campaign, including its website and on point-of-purchase materials.

XYIENCE President John Lennon remarked, “On so many levels, Chuck embodies the spirit of our brand: Power to Win. His career is a testament of the drive and deep-seeded passion that’s required to produce excellence in athletic performance. That’s the kind of inspiration we want to share with our consumers.”