Teva Launches Global Marketing Campaign "Unfollow"

Teva®, a leading outdoor brand and division of Deckers Outdoor Corporation is proud to announce its biggest marketing launch to date. The new integrated marketing campaign, "Unfollow", launches globally today supporting the debut of TevaSphere footwear — a revolutionary collection of outdoor cross-trainers built with a first-of-its-kind spherical heel and pod-arch system.  

Premiering across global channels, the "Unfollow" campaign launched online today with a one minute commercial that is a fast-paced musical montage of visual metaphors that embrace and celebrate TevaSphere's "Unfollow" philosophy. Unfollow is best understood as a choice to pursue an approach that differs from the norm, in search of a better, more compelling experience. The campaign is supported with digital media and print ads that will appear in outlets such as Outside Magazine and Men's Journal.  Other elements include social, mobile, retail and an interactive product experience at www.teva.com/tevasphere